I Am Angus

Showcasing the true heart of agriculture and the Angus business, the hour-long documentary series I Am Angus introduces the individuals and families who make a living off the land. Stories of multi-generational operations, historic Angus genetic lines and young entrepreneurs getting their start, I Am Angus reminds us what really matters on the ranch.

The program averaged about 70,000 viewers per episode in fiscal year 2015, along with several thousand additional views online via YouTube. | Broadcast specials, RFD-TV + digital

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TV advertising is easier than you think

Give your promotions an extra boost with a 30-second television advertisement or bumper ad in I Am Angus. All we need to get started is your logo, photos and any reference materials (sale book, advertisement) you've already prepared.

I Am Angus shares why we do, what we do

I Am Angus is the Association's flagship public relations effort, which has continued to lead the vision of sharing ranch stories and heritage with a growing audience.

The heart of I Am Angus

Shawn & Jen Christensen, Springvale Ranch

Caring for an Angus cow herd in the Rocky Mountains has been a lifelong dream for Shawn Christensen of Springvale Ranch. Today, along with his wife, Jen, and daughters, Katelyn and Kara, Shawn cares for the animals that roam the land his grandfather first homesteaded a century ago.

Steve Mowry, Ma & Pa Angus

Former ProRodeo Bullfighter Steve Mowry of Presho, S.D., talks about chasing the championship title in the 1980s and what led him to start Ma & Pa Angus on his family’s central South Dakota ranch.

Strommen Family

Aaron and Sheyna Strommen, Strommen Ranch, Fort Rice, ND, share a snowy, subzero day on their ranch in south central North Dakota and why they love waking up on the ranch each day.

Hugh and Eleanor Ingalls

A tradition more than a century in the making, the Ingalls family has raised Angus cattle in South Dakota's harsh winters. Hugh and Eleanor Ingalls, Faith, SD, recount the historic blizzard that hit the area Oct. 3, 2013, and how they coped witht he loss of nearly 200 animals.


Each of the cattlemen and women who choose to raise Angus as a path to quality beef does so in their own way. I Am Angus shares the stories at the heart of the cattle business: it's people and those committed to the ranching way of life.

Have a great story in mind? Share it with our communications team.